摘要
毕节试验区的特色文化资源具有较高的文化旅游开发价值。通过市场细分策略、跨文化营销策略、有效广告策略和品牌建设策略等,可对毕节试验区特色文化资源进行科学的开发和利用。
The characteristic culture resources in velopment value. The characteristic culture resources Bijie experimental region have high culture tourism de-in Bijie experimental region could be scientifically de-veloped through the market segmentation strategy, inter-culture marketing strategy, effective advertisement strategy, brand construction strategy and so on.
基金
中共毕节市委党校2012年度科研项目"毕节试验区特色文化资源与旅游发展研究"(2012DX010)
关键词
特色文化资源
文化旅游
毕节试验区
Characteristic Culture Resources
Culture Tourism
Bijie Experimental Region
