探路者的品牌传播研究

Brand Spreading of Pathfinder

在对品牌理论进行阐述的基础上,对探路者品牌信息内容、传播途径、传播效果进行了研究,认为,探路者的高质量品牌信息内容、高效的品牌传播效果和持续的品牌信息积累,成就了探路者在短时间内实现品牌塑造的成功。

The paper analyses the content,spreading ways and spreading effects of Pathfinder brand name and points out that the success of Pathfinder brand is due to high quality brand content,effective brand spreading effect and sustainable collection of brand information.