搜狐视频保卫战

Sohu Video's Defensive Battle

“你怎么管搜狐视频？”“（管得）很细!”7月5日，搜狐（NASDAQ：SOHU）董事局主席张朝阳坐在搜狐媒体大厦十八层办公室的沙发椅上，一副蓄势待发重出江湖的架势。他似乎不应该出现在搜狐这座新办公楼中，按照传闻，此时他应该还在闭关修炼，并对抗某些身体不适。

Sohu Video has found itself in an interesting position.Through mergers Youku and Tudou,iQiyi.com and PPS have become the first and second largest video sites in China, leaving Sohu pushed to edge of third place. However,this doesn't mean we should rule Sohu out just yet.In the past the company has shown itself more than capable of defending its territory;for instance spending enormous amounts of money on broadcasting rights,establishing a special American TV show section,and hiring people from the television industry such as Phoenix New Media's Liu Chun.This year's defensive is being led by none other than CEO Zhang Chaoyang himself.However,it's still unclear just what the company's chances of winning this battle are.