便利店“七十二变”

The Ever Evolving Definition of "Convenience"

提起便利店。很多人首先会想到7-ELEVEN，两个数字的本意是开结业时间，现在24小时营业已是惯例。多年来，便利店正是靠着“便利”两个字。以时间（24小时）、地点（靠近社区、写字楼）的优势，以及比大卖场迅捷得多的商品快速调整机制，变成顾客生活空间的一部分。

Over the past two years the media has been rampant with news about numerous convenience store closings.Even famous chain stores such as 7-11 and Family Mart have been unable to escape,as e-commerce retailers begin to move into areas from cell phones and clothing all the way to even include fresh food and produce.In response to this rising pressure,convenience stores are being forced to adapt and change to this new environment.In Taiwan, where the convenience store business is extremely well developed,chain stores have begun providing all sorts of services from bill paying to package delivery to even allowing customers to pay their taxes. Other stores are turning themselves into coffee shops,while others have decided to establish their very own e-commerce sites. It seems that if convenience stores are to continue to survive during the age of ecommerce, they will have no choice but to evolve to meet the changing needs of its customer base by providing many different types of secondary services.