运营商智能管道的实践、挑战与应对思路

Practice, Challenge and Solution of Smart Pipe Strategy for Telecom Operator

智能管道在国内外得到广泛应用的同时,也面临着一系列的问题和挑战。分析了国内外运营商在实施智能管道战略中的主要措施,明确了国内运营商在业务发展、客户需求、客户感知和个性化营销等方面所面临的挑战,提出了运营商在整合现网能力、优化提升产品体验、拓展创新商业模式等方面需要重点考虑的问题。

Smart pipe is widely used at home and abroad,while also facing a series of problems and challenges.The key measures of domestic and foreign operators in the implementation of the smart pipe strategy were analyzed.It was defined that the domestic operator’s challenges in business development,customer demand,customer perception and personalized marketing.The other issues that the operators need to consider were also focused,such as the ability to integrate the existing network,optimize to enhance the product experience and develop innovative business models.