MVNO趋势下运营商电子渠道自选套餐承载需求及实施关键

Discussion on Key Requirements to Optional Package Implementation of Electronic Channels of Operator in the Trend of MVNO

在虚拟运营商的政策开放趋势背景下,传统运营商电子渠道加载自选式套餐时需要提前思考如何应对未来虚拟运营商在产品简单、资费灵活、低成本、运营高效的竞争冲击。基于国内外运营商自选式套餐的发展现状,对国内运营商电子渠道承载自选式套餐的业务需求进行分析,并探讨了电子渠道在承载定位、实施路径方面的策略建议。

In the background of open policy trend of MVNO,the traditional operator is beginning to launch optional package in the electronic channels.The traditional operators need to think about how to cope with the future competition from MVNO whose product is simple,flexible,low cost,and operation is efficient.Based on research of the development of optional package in the electronic channels of the domestic and foreign operators,the key requirements of optional package implementation of electronic channels of operator were analyzed,and then the positioning,evolution path,implementation strategy recommendations were proposed.