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Li Ninq & Anta to Settle in Intersport

Li Ninq & Anta to Settle in Intersport
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摘要 Chinese sports brands will be presented in Intersport, the world's biggest sports retailer, tn addition to the introduction of the brands that Intersport is distributing and its own brands, the Intersport that is opening soon in China is going to sell Li Ning's professional sports and Anta's products for children. Wu Bingchang, Deputy General Manager and Chief Operating Officer of Intersport (Fujian) Co., Ltd., said that Intersport would be opened in Xiamen in this mid-July with a business area of 2,000 square meters. According to "exclusive brand license agreement" signed with Intersport last year, all own brands of Intersport will be introduced into the domestic store, but there will be some adjustment to the product structures that "they will focus on professional sports and outdoor products, and the larger stores will set up experience zones".
出处 《China Textile》 2013年第7期8-8,共1页 中国纺织(英文版)
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