产品评测及其方法体系研究(下)

Research on product evaluation and its method mechanism (Part 2)

随着消费者质量意识、维权意识的提升和对生活品味的追求,随着家电行业买方市场的强化和企业间竞争的加剧,产品质量的传统定义是否仍然适用?产品质量评价的传统体系是否仍然有效?本文提出的"产品评测"理念及"产品评测体系",是丰富现有"产品质量"内涵的一次尝试,是改变现有"产品质量评价体系"的一次探索。本文是对作者近年来所做的与产品评测及其方法体系有关的思考和论述的梳理整合、丰富、完善。

In recent years, consumers＇ quality consciousness and right-safeguarding awareness have been greatly imp roved and they would like to pursue better lifestyles. Under these circumstances along with the strengthening of b uyers＇ market and the fierce competition between enterprises, is the traditional definition of the product quality stil 1 applicable？ Is the traditional product quality assessment mechanism still effective？ To deal with the above problems , this paper put forward the product evaluation concept and its method mechanism. It on one hand attempts to enric h the product quality connotation, on the other hand explores to change the existing product evaluation mechanism.