美国对阿拉伯—伊斯兰世界的非传统公共外交

U.S. Non-traditional Public Diplomacy toward the Arab-Islamic World

"9·11"之后,对抗恐怖主义成为美国对阿拉伯—伊斯兰世界外交工作的重中之重,公共外交也因此成为炙手可热的外交命题。进入21世纪,美国公共外交所处的国际环境发生了三个重要变化:非国家行为体的增多、传播技术的革命以及宗教因素在国际事务中的影响力上升。正因为这些变化,在传统的公共外交策略之外,美国又发展出了新公共外交策略。美国对阿拉伯—伊斯兰世界公共外交的非传统性特征包括:公共外交的品牌化和私营化、媒体工具的互联网化、项目内容的价值观化。

After 9/11, the United States realized that the fight against terrorism was becoming the priority of its overall diplomatic policy towards the Arab-Islamic world. Public diplomacy therefore became a hot topic. In the 21st century, the international environment where U.S. public diplomacy is practiced has undergone three major changes： the increase of non-state actors in international relations, the revolution of communication technology, and the rising influence of religion in international affairs. In response to these changes, the United States has developed some new public diplomacy strategies. The non-traditional features of U.S. public diplomacy toward the Arab-Islamic world include： privatization and branding in public diplomacy, using the Internet as a media tool in public diplomacy, and adding ＂value＂ in the content of public diplomacy.