摘要
基于消费者认知,结合感性工学之感觉量化法及投射心理学实验对服装品牌名称进行评估研究,通过设计实验方案、筛选实验材料及语意形容词组、设计实验界面与过程,对消费者进行了认知实验及数据分析,构建了服装品牌名称评估体系,并选取了拜丽德休闲服装品牌进行了个案实证研究.
Based on consumer's perception, semantic analysis and project psychology are applied in the construction of assessment system of garments brand name. Experiment plan was designed, experiment materials and semantic adjective pairs were screened, experiment interface and process were designed. On the basis of all these preparation, consumer's perception experiments were implemented and experiment data were analyzed, construction of assessment system of garments brand name was built and brand case Bailide was studied.
出处
《东华大学学报(自然科学版)》
CAS
CSCD
北大核心
2013年第3期296-300,共5页
Journal of Donghua University(Natural Science)
基金
绍兴文理学院重点资助项目(2012sk1014)
绍兴市教育科学2012年规划课题资助项目(SGJ12035)
关键词
服装品牌名称
消费者认知
评估体系
感性工学
感觉量化法
apparel brand name
consumer's perception
assessment system
kansei engineering
feeling quantification method