天津会展旅游发展浅析

On Development of MICE Tourism

会展业快速发展与旅游结合的经济产物会展旅游已成为推动天津经济发展的重要因素。本文在分析会展旅游概念的基础上,结合天津会展旅游的发展现状,从会展旅游品牌化、会展旅游定位、会展教育等方面探索天津会展旅游发展对策。

MICE tourism,as an economic outcome of exhibition industry and tourism,is an important factor to push Tianjin economic development.The article,on the basis of analyzing the concept of MICE tourism and according to the situation of it,discusses the development strategy from the angles of branding,positioning and educating of MICE.