安徽动漫广告产业的崛起之路

The rising road of Anhui's animated advertising industry

采用市场调研法和抽样统计法,对安徽动漫广告产业的发展现状与趋势进行了分析和预测。针对安徽动漫广告产业发展中现存的问题:市场规模较小、政策的扶持力度不够、创新的能力不强,提出了推动其发展的具体策略:科学规划,加大政策扶持力度;注重原创,打造动漫广告品牌;开拓市场,丰富媒体传播手段;校企合作,共同培养专业人才;规范监管,加强知识产权保护。它对于推动安徽动漫广告产业的新崛起、促进社会主义先进文化建设、服务安徽经济社会发展、提升安徽绿色GDP成色等方面,都具有深刻的意义。

Using market research method and sampling statistics, this paper analyses and predicts Anhui＇ s ani- mated advertising industry development status and trends. According to the existing problems in Anhui＇ s anima- ted advertising industry such as the market on a smaller scale, insufficient policy support, weak innovative capa- bility, this paper puts forward the following specific strategies to promote its development： scientific planning, strengthening policy support strength; emphasizing the original, advertising animated brand; expanding the mar- ket, enriching the means of mass media; enhancing school - enterprise cooperation, co - training professional talents; standardizing the supervision and strengthening intellectual property protection. This is of profound sig- nificance to driving the new rising of Anhui＇ s animated advertising industry, to promoting socialist advanced cul- ture construction, to serving Anhui＇ s economic and social development, and to upgrading Anhui＇ s green GDP quality, etc