“软实力”视角下的台湾书院研究

Taiwan Academy in the Perspective of “Soft Power”

台湾书院是马英九在2008年台湾地区领导人选举中提出的,旨在改善台湾国际形象、提升"软实力"的文化输出计划。这一计划的产生既是"软实力"理论影响的结果,也是台湾国际地位下降和马英九参加选战的必然要求。2011年底,台湾当局在美国开设了三处实体书院,并在整合既有资源的基础上积极开展台湾书院的各项活动。文章在"软实力"这一理论框架下,论述了台湾书院的产生背景,阐述了台湾书院的建立过程,"软实力"输出的主要形式,概括了台湾书院在"软实力"输出上的特点,明确了台湾书院进行"软实力"输出所利用的主要资源,对台湾书院和孔子学院争夺海外中华文化主导权的观点进行了辨析。最后,文章对台湾书院进行了简短的展望。

The concept of Taiwan Academy was proposed by Ma Yingjiu in 2008 during the election process, which aimed to improve the international image of Taiwan and to promote the cultural export as ＂soft power＂. It was a result of the theoretical influence of ＂soft power＂ and the decline of Taiwan ＇s international position. In 2011, Taiwan established three Taiwan Academies in USA. From the per- spective of ＂soft power＂, the paper discusses the background and development of Taiwan Academy, the major forms, channels and traits of the export of ＂soft power＂ as well as the competition between Taiwan Academy and Confucius Institute and their prospects.