摘要
大众传播对农产品市场的积极影响可以从农产品的生产和流通两个环节加以说明,大众媒体提供的市场信息、技术信息及政策信息,对农业生产决策、生产方式具有积极影响,而流通环节中的信息提供,则对农产品市场运行状况及农产品价格的形成具有重要意义.
The positive effects of mass media on agricultural products market can be illustrated from agricultural production and its circulation.The information of market,technology and policy provided by mass media has a positive influence on the mode and decision-making of agricultural production.And the information of circulation has a significant impact on its price and marketing operation.
出处
《衡水学院学报》
2013年第4期120-122,共3页
Journal of Hengshui University
关键词
大众传播
农产品市场
市场信息
技术信息
政策信息
信息不对称
mass media
agricultural products market
market information
technology information
policy information
information asymmetry
