国际电子商务研究主题演化及启示——基于WebofScience的计量分析

Evolution of Research Themes in E-commerce Abroad——Based on Web of Science

基于web of science中2001-2011年电子商务研究文献,利用Netdraw绘制国际电子商务研究的主题演化图谱。研究发现:11年间的研究主题演变实现了从实践技术基础向理论总结精炼的深化,从交易平台建设到产业规模化研究的转移,从商务管理模式向消费者行为研究的推进;技术支持、商业管理、电子商务模式、网络基础建设和消费者行为研究是11年来的研究热点主题。总结了国际电子商务研究的特征,并对未来研究进行了展望。

Based on the literatures of web of science（ranging from 2001 to 2011）,this paper used Netdraw software to draw the map of evolution of international e-commerce research themes.The results show that since the past 11 years the evolution of e-commerce research themes has been deepen from practical technology basis to theory summary;the research of building trading platforms has been transferred to the research of industrial scale;and the business management model research has been advanced to consumer behavior research.Our findings also indicate that the research of technical support,business management,e-business models,network infrastructure and consumer behavior is the hot topics during the past 11 years.Finally this article summarized the characteristics of the international e-commerce research and future research prospects.