基于新媒体环境下网络媒体失范行为的分析研究

Analysis Based on Network Media Anomie Behavior Under the New Media Environment

新媒体环境下公民通过网络媒体提供的平台表达观点,话语权较之传统媒体时代有了空前的提升。网络媒体在利益驱动下,一些行为活动偏离或者违背了主流社会的规范和要求,偏离了"正常的轨迹",对正常的社会运行秩序产生搅动和破坏作用,产生了失范行为。这不仅会对网络媒体自身形象以及一部分网络行为者的正常的社会生活轨迹和秩序形成妨碍,而且也会对整个网络社会生活造成很大的影响,在一定程度上抑制网络正能量的发挥,因此要多管齐下、综合治理,净化网络环境。

Citizen express views through the network media provides a platform under the new media environment,voice than traditional media era had an unprecedented ascension.Network media under the profit-driven,some activities deviate or violate the norms and requirements of the mainstream,deviated from the track of＂normal＂,for the normal order of social operation agitation and damage,the anomie behavior.This will not only to the network media to its image as well as the number of network behavior formation interferes with the normal social life and order,but also to the entire network in social life caused great influence,to a certain extent,inhibit the network play of the positive energy,so be multi-pronged,comprehensive treatment,and purify network environment.