浅谈促销策略

Introduction to promotion methods

文章介绍了几种市场促销的方法。促销是市场营销活动的主要内容,现代商业将促销看成是客户关系管理的一部分。促销有很多弊端,在规划全面的市场营销策略时,最重要的是注重多种形式的组合,用相对较少的钱达到促销的目的。

Promotion is one of the main activities of marketing, and is considered as a part of customer relationship management in mod- em business.some methods of promotion are discussed here.It has advantages and disadvantages. When planning the overall strategy, it is important to plan a combination of promotion methods that work together to achieve specific promotion objectives.