广义虚拟经济视阈下的中国体育文化产业

CHINESE SPORTS CULTURE INDUSTRY UNDER THE PERSPECTIVE OF GENERALIZED VIRTUAL ECONOMY

以体育无形资产为核心的体育文化产业的形成和发展已成为体育文化事业发展的重要手段。通过对广义虚拟经济视角下发展体育文化产业所带来的实体和虚拟价值现象进行阐述,分析影响和发展中国体育文化产业的环境质量需求与供给、公平需求与供给和声誉需求与供给,以期为中国体育文化产业发展提供理论依据。

The formation and development of sports culture industry, as the core of the intangible sports assets, has become the significant means of developing sports culture. This paper mainly adopts the method of literature reviewing, analyzing and reasoning to discuss the real and virtual value phenomena brought about by the development of sports culture industry under the perspective of generalized virtual economy. Focused on the demand and supply of the environment quality, the fairness of demand and supply, and the reputation demand and supply, the paper hopes to provide the theoretical basis for the development of Chinese sports culture industry.