摘要
本文采用SWOT模型和定性与定量相结合的分析方法,针对新疆"红"、"白"特色农产品,发现品牌建设中存在地理劣势、人才劣势、产品结构劣势及品牌推广劣势的问题,并提出相应的建议。
In this paper, SWOT model and the combination of qualitative and quantitative analytical methods for ＂red＂, ＂white＂ characteristics of agricultural in Xinjiang and found that brand-building exists the problem of geographical disadvantage, talent disadvantage, product mix and brand promotion disadvantage and make recommendations accordingly.
出处
《山东纺织经济》
2013年第8期11-13,共3页
Shandong Textile Economy
