商业企业诚信文化建设研究

Study of the Construction of Good Faith Culture in Merchandising Business

诚信是商业企业可持续发展的必备品质。本文列举了商业企业诚信缺失的主要现象和主要表现,分析了造成问题的主要原因,提出了加强商业企业诚信文化建设的对策措施。以某商场创建"三信三优"品牌为例,介绍了诚信文化建设的主要做法。

The good faith is the necessary quality for sustainable development of merchandising business. The paper lists the appearances of flaws of good faith culture in merchandising business, analyzes its forming reason, puts forward the corresponding countermeasure on the cultural construction of good faith in merchandising business. As an example, main methods of department store are introduced.