文化“走出去”路径探析——以《吴哥的微笑》为例

Resurrection of the Myth Solidified in Stone-Taking“Angkor Smile”as an example

云南文化产业投资控股集团响应国家文化"走出去"和云南省建设"两强一堡"战略,通过带领云南演艺集团,紧紧抓住国有文艺院团转企改制的机遇,积极推动演艺"走出去",与柬埔寨有关方面联合创作并推出大型文化旅游演艺项目《吴哥的微笑》,受到柬埔寨政府及世界各国游客的欢迎,取得了良好的经济效益和社会效益,探索出一条国有文艺院团转企改制闯市场及演艺"走出去"的成功路径。

In response to the strategies of national culture ＂going out＂ and construction of ＂powerful province for economy and culture as well as the bridgehead＂ in Yunnan province, Yunnan Cultural Industry Investment Holding Group seizes the opportu- nity of state- owned art troupes restructuring, and actively promotes the ＂going out＂ of performing arts. Under its leadership, Yunnan Performing Arts Group co - authored with the Cambodian parties and launched a large - scale cultural tourism entertain- ment program ＂Angkor Smile＂. This program has received warm welcome by the Cambodian Government and tourists from other parts of the world alike, and achieved good economic and social benefits. The success of ＂Angkor smile＂ is a good exploration of ways for state -owned art troupes shifting into enterprises, entering the market and performing arts ＂going out＂.