文化融入策略下的旅游营销探讨

Exploration of the Tourism Marketing with Cultural Integration Strategy

笔者回顾了我国旅游营销的发展,概括了旅游文化营销具体的实施策略;其次,对城市旅游文化营销具体实施路径进行了分析;最后以遂宁和峨眉山为例,探讨了旅游区规划文化融入方面的成功经验模式以及具体的可借鉴实施途径。

The author reviews the development of China＇s tourism marketing, firstly summarizes the specific implementation strategy of tourism cultural marketing; Secondly, analyzes the specific implementation path of urban tourism cultural marketing; Finally, takes Suining and Mount Emei as an example to explore the success mode of experience and specific implementation approach of culture integrate into tourism planing.