炫耀性消费与身份认同

Conspicuous Consumption and Identity

根据2003年9月中国人民大学对全国城市居民调查的数据,通过SPSS软件,对调查数据进行因子分析和回归分析。回归分析表明,受访者的教育程度以及家庭生活水平的层次对炫耀性消费有着显著性影响。而受访者的性别对其没有显著性影响。此外,消费方式反映身份意识,人们通过炫耀性消费维持和建构其身份。

According to the survey data on national urban population taken by Renmin University of China in September 2003, we use SPSS software to analyze the data by factor analysis and regression analysis. Regression analysis shows that interviewees＇ educational background and family life level have a significant impact on conspicuous consumption. But interviewees＇ gender has no significant impact on it. In addition, consumption patterns reflect person＇s identity consciousness and people maintain and construct their identity through conspicuous consumption.