摘要
基于柯岩旅游区的户外广告规划实践,从监理、内容、形式等方面入手,介绍了广告规划的特点,并对户外广告的设置、标准及工作方法进行了积极地探索研究,以期使户外广告的设置管理更加规范化、标准化。
Based on outdoor advertisement planning practice of Keyan tourism region,starting from aspects of supervision,contents and style,the paper introduces advertisement planning features,studies outdoor advertisement setting,criteria and working methods,with a view to regulating outdoor advertisement management.
出处
《山西建筑》
2013年第25期6-7,共2页
Shanxi Architecture
关键词
户外广告
规划
目标
思路
outdoor advertisement
plan
target
concept
