大学生网络消费心理与行为的调查研究

A Psychological and Behavioral Investigation on Internet Consumption of College Students

目前,大学生已经成为我国网络购物的一庞大群体,研究大学生网络购物的影响因素有利于我国网络购物水平的整体提升。文章以大学生作为有代表性的群体,对其网络消费的心理和行为进行了问卷调查,总结了大学生网络消费心理与行为所呈现的特点。

At present,college student has been a great group of internet shopping in China.The research of factors of internet shopping of college students is beneficial to the overall improvement of Chinese internet shopping level.This paper takes college student as a representative group,carries out a questionnaire survey on their psychology and behavior of internet consumption,and summarizes their characteristics of internet consumption.