摘要
打折谁不会卖,要在网上卖出高价那才是本事。这是北京顺美西服探索的一条另类电商路。
鲁锡章很健谈,他是北京顺美服装的电商负责人。他戏称,自己一天的工作有一半分配在电商上,剩下的一半则在集团内部各部门做沟通,目的是让更多人理解电商正在做的事。
Lu Xizhang is a great talker. As ecommerce principal of Beijing Smart Garments Co., Ltd., he says jokingly that everyday half of his time is spent on ecommerce and the other spent on communication within departments of the company to let more people know what ecommerce is doing. As a 28-year-old joint venture, Smart Garments has a strong offline retail store system, but it's not easy to translate it into advantages in ecommerce. For many traditional brands, whether ecommerce is established by the top leader is quite crucial, as ecommerce pushed by medium or lower levels will have greatly reduced effect. Unlike the other traditional peers' practices, the ecommerce of Smart Garments is quite different. The online prices of Smart Garments is even slightly higher than the offline stores. Just like Lu said, 'Everyone can offer discount, but to sell at high price on the Internet is the real skill', and the core competitive force for the company's ecommerce is brand and quality. The unique way to ecommerce created by a professional manager is worth researching.
