我国志愿服务网站影响力评估研究

Assessment Study on Influence of China's Volunteer Website

我国志愿服务发展的现实需求要求志愿服务网站在提高志愿服务知名度、拓宽参与渠道、招募培训志愿者等方面起到更大的作用。本文以我国27家志愿服务网站为研究对象,采用网络计量学中的链接分析方法,通过搜索引擎得到的网站相关链接指标数据,运用因子分析进行统计处理,从而综合评价各家志愿服务网站规模及影响力。同时,通过对六家综合指标突出的网站进行评估分析,总结当前志愿服务网站特征,并提出提升网站影响力及知名度的相应建议。

The practical needs of the development of China＇s voluntary service require volunteer websites to play a greater role in improving the volunteer service awareness,broadening the participation channels and recruitment and training of volunteers.In this study,we selected 27 domestic volunteer websites as research objects,using the webometrics link analysis method,getting website links index data through search engines,using the factor analysis to process data and getting a comprehensive evaluation of the size and influence of various volunteer service websites.At the same time,through the evaluation analysis of six volunteer websites with outstanding comprehensive index,we summarize the characteristic of current volunteer service websites and put forward corresponding recommendations to enhance the influence and popularity of these websites.