高校图书馆试用电子资源的宣传策略

The Propaganda Strategy for the Trial of Electronic Resources in University Library

网络环境下,电子资源试用是高校图书馆发展电子馆藏、控制电子馆藏质量的重要一环。阐述了高校图书馆对试用电子资源进行宣传的必要性,分析了高校图书馆在宣传试用电子资源时存在的问题,详细说明了宣传试用电子资源的方式及对策。

Under the network environment, the trial of electronic resources is am important link for university library to develop electronic collection and control the quality of electronic collection. This paper expounds the necessity for university library to propaganda the trial of electronic resources, analyzes some problems existing in library＇s propaganda of the trial of electronic resources, and explains in detail the methods and countermeasures for the propaganda of the trial of electronic resources.