公共图书馆儿童阅读推广计划的制定策略研究

Research on the Formulation Strategy of Children's Reading Promotion Plans of Public Libraries

深圳市盐田区沙头角图书馆为激发和培养儿童阅读兴趣及习惯、提升儿童阅读能力,制定并实施了《"小桔灯"阅读推广计划(2007—2012)》,取得了一定的成效。在此基础上,深圳市盐田区沙头角图书馆制定了《"小桔灯"阅读推广计划(2013—2017)》,并遵从其中的馆藏策略、活动策略、空间策略、人员策略、经费策略及品牌形象策略,以进一步提升"小桔灯"阅读推广活动的品质,提高"小桔灯"品牌的知名度和美誉度。

Sha Tau Kok Library in Yantian District of Shenzhen City has made and implemented ＂＇Little Orange Lamp＇ Reading Promotion Program （2007-2012）＂ to inspire and cultivate children＇s reading interests and habits, and promote children＇s reading abilities, which is successful. On this basis, Sha Tau Kok Library in Yantian District of Shenzhen City has made ＂＇Little Orange Lamp＇ Reading Promotion Program （2013-2017）＂,and obeyed the collection strategy, the activity policy, the space policy, the personnel strategy, the fund strategy and the brand image strategy, in order to improve the quality of the＂ Little Orange Lamp＂ reading promotion activity further and raise the popularity and the fine reputation about the brand of ＂Little Orange Lamp＂.