消费者创新研究综述与展望

A Review of the Literature of Consumers as Innovators and Prospects

由于需求的异质性,消费者会修改现有产品和服务或者开发新产品和服务来满足自己的需求,这就是所谓的"消费者创新"。信息和社交技术的发展使得消费者更加愿意和更有可能进行创新,消费者创新实践越来越多,创新形式也越来越多样化,但是现有研究尤其是国内学者对消费者创新的关注还非常少。本文以现有文献为基础,界定了消费者创新的概念,回顾了消费者单独和合作创新的影响因素、消费者对其创新的处理方式,以及企业如何利用消费者创新等方面的研究成果,并基于对现有文献的评析指出了未来研究方向。

Due to the heterogeneity of demand, consumers would modify the existing products and services or develop new products and services to meet their own needs, namely consumers as innova- tors. The development of information and communication technology leads to consumers~ greater will- ingness to innovate and the greater possibility in the innovation. There are more and more consumer innovators in practice and innovation ways, but current research, especially domestic one, has not given much attention to consumers as innovators. Based on the existing literature, this paper clarifies the concept of consumers as innovators, reviews the studies focusing on the influencing factors of alone and cooperation innovation, the ways of consumers dealing with their innovation and cooperative use of consumers as innovators, and develops the directions in future research based on the analysis of current literature.