论青海民俗文化与旅游开发

On Folklore Calture and Tourism Development in Qinghai

旅游业是一种以提供服务为主的综合性社会经济活动,包括食、住、行、游、购、娱,是第三产业的先导性产业。进入21世纪,各级地方政府,旅游部门纷纷瞄准"民俗",争相采取措施挖民俗特色,推民俗项目,打民俗品牌,做民俗文章。利用民俗开发旅游资源,对推动我国旅游和经济的发展,特别是对青海等少数民族地区具有重大意义。本文对目前青海民俗文化旅游开发的现状加以剖析,并提出相应的解决对策,以期有利于青海民俗文化旅游的发展。

Tourism industry involves comprehensive social economic activities including food, accom- modation, transportation, travel, shopping and entertainment, thus playing a leading role in tertiary in- dustry. The development in tourism in the 21st century saw a boost in ＂folklore＂ orientation among gov- ernment of all levels and tourism agencies. It is of great significance to cultivate and make full use of folk- lore tourism resources, which stimulates the development in economy and tourism industry, particularly in ethnic groups regions such as Qinghai. This article analyses the status quo of Qinghai tourism develop- ment, corresponding measures are put forward to boost the healthy development of tourism industry in this area.