创新驱动发展——现阶段对我国中小出版社发展和生存的思考

Innovation Driven Development——Thinking of Our Country Small And Medium-Sized Publishing House's Development and Survival at Present Stage

伴随全球经济发展,出版业作为传媒产业之一,如今正面临全球化、商业化和数字化三大机遇和挑战。数字出版重新再造出版业,大的出版集团的崛起以及业内竞争的加剧,使得全球出版行业目前面临的不仅是内容的竞争、产品的竞争,还有市场的竞争。我国中小出版社需要不断总结经验,增强开拓进取精神,不断创新商业经营模式,做好战略部署,才能创造新的发展优势,在目前的全球化、商业化和数字化趋势下打造核心竞争力。

With the global economic development, as one of the media industry, publishing industry is now facing three op- portunities and challenges of globalization, commercialization and digitalization. The reconstruction of the publishing to dig- ital publishing industry, the rise of large publishing group, as well as the increasing competition in the industry, make the glo- bal publishing industry is facing not only the competition of the content and products, but also market competition. Our coun- try small and medium-sized press need to constantly sum up experience, strengthen the pioneering and enterprising spirit, in- novative business model, and make strategic deployment, in order to create a new development advantages, building core competitiveness under the globalization trend of commercialization and digital.