摘要
本文把语言经济学引入商务英语教学,基于生态位概念探讨商务英语教学的基本特色,并从语言经济学的三个主要视角(语言作为人力资本、公共产品和制度)探讨商务英语教学,论述语言生态位、认知生态位、生物文化生态位对商务英语教学的启示,以便通过商务英语教学为经济全球化和文化多元化铺设沟通桥梁与发展轨道。
This paper introduces economics of language into business English teaching. Based on the concept of niche, the paper studies the basic features of business English teaching, discusses it from three main perspectives of economics of language （language as human capital, public goods and institution）, and expounds on the implications of language niche, cognitive niche, bio-cuhural niche for business English teaching, with the aim of finding means of communication and development for economic globalization and cultural diversity.
出处
《外语界》
CSSCI
北大核心
2013年第4期26-31,共6页
Foreign Language World
关键词
生态位
语言经济学
商务英语教学
niche
economics of language
business English teaching
