设计心理学在动漫衍生品开发中的作用

On the Role of Design Psychology in the Development of Animation Derivatives

随着动漫行业的发展逐渐走向产业化,动漫公司开始注重对动漫衍生品的开发。如何设计好的动漫衍生品来吸引观众的喜爱并赢得市场,这是设计师所思考的问题。本人阐述动漫作品对动漫产品的影响,以及如何抓住消费者的心理来设计动漫造型,提高消费者对动漫形象的好感。

With the gradual industrialization of the animation industry,animation companies are beginning to focus on the development of animation derivatives.How to design good animation derivatives to attract the audience＇s affection and win the market is an issue designers are thinking.This paper interprets the influences of the animation works on animation products and how to seize the psychologies of consumers to design animation modeling,and raise consumers＇ favorable impression on animation images.