声音商标的立法研究

Study of the Legislation on the Sound Trademark

声音在保护商誉方面虽然远滞后于文字或图形,但随着信息技术的发展,它也越来越多地成为商品或服务的标识,为此很多国家还专门作出有关"声音商标"的规定。我国现已公布的《中华人民共和国商标法(修订草案征求意见稿)》增设了有关声音商标的规定,可以预见,声音标识也将在我国经济生活中发挥重要作用。参考相关国外对声音商标的规定,我国《商标法》也应进一步明确声音标识的表现形式及相关立法规范,我国《反不正当竞争法》也有必要增设对仿冒声音标识的不正当竞争行为的规范。

With the development of the information technology, adopting sound mark to distinguish goods and service has increasingly become a trend. Thus, a lot of countries have made special regulations about sound marks, despite sound is far behind words and pictures in protecting business reputation. Additional regulations about sound mark added in the Trademark law of the People＇s Republic of China （Draft）. Predictably, sound marks will play an important role in the economic life in China. After referring to some relative regulations of sound mark abroad, the trademark law in our country should make its expressive pattern clearer, and we need also add some regulations about prohibiting the passing off of sound mark to the anti-unfair competition Law.