论美国商标许可合同中的商品外观权益归属——兼评王老吉与加多宝包装装潢纠纷案

Study of the Ownership of the Trade Dress Right in the U.S. Trademark License Contract

我国《反不正当竞争法》规定了包装装潢权,但并没有直接规定商标许可合同中产生的包装装潢权的权益归属。相对而言,美国不仅规定了类似于包装装潢权的商品外观权,而且对商标许可合同中的商品外观权益归属作出了具体规定。研究美国相关制度,有助于我国对商标许可合同中商誉归属问题的深入认识。

China＇s anti-unfair competition law have provisions regarding the right of packaging and decoration, but it does not directly regulate the ownership of packaging and decoration generated during the term of trademark license. By comparison, the United States not only provides the trade dress right which is similar to the right of packaging and decoration, but also regulates the ownership of the trade dress right during the term of trademark license. Study of the trade dress right of the United States will help us to understand the ownership of goodwill in the trademark license.