济南市近郊游发展对策研究

STUDY ON THE COUNTERMEASURES FOR SUBURBAN TOURISM DEVELOPMENT IN JINAN CITY

随着社会经济的发展和城市化进程的加快，城市规模日益扩大，人们对度假休闲的需求越来越强烈．我国节假日制度的改革，为城市居民提供了更多外出旅游的机会；城市近郊区凭借其优越的区位条件、丰富的旅游资源，成为城市居民游憩的理想场所．近郊游日渐成为现代城市居民日常生活的重要组成部分．城市近郊游不仅可以满足人们休闲旅游的需求，而且可以促进城郊地区经济的发展．济南市郊区旅游资源丰富，近年来近郊游取得了较好的成就，但仍存在着旅游资源开发不充分，时空发展不平衡，对自然生态系统压力较大等问题．笔者运用SWOT分析法对济南市的近郊游发展进行了综合评价，并结合济南近郊游的现状，提出了一些切实可行的近郊游发展对策．

With the development of society and economy, the rapid expands of urban area size make the demands of tourism for city residents become much stronger than before. The reform of the holiday system in China has made more travel opportunities for the city residents. The suburb area has become the ideal recreation place for the city residents because of its superior position, plentiful tourism resources and good natural environment. The suburban tourism gradually becomes indispensable to city residents. The develonment of Suburban tourism ann n,~tonly meet the leisure traveling demand of city residents, but also promote the economy of the tourism area. The suburb tourism resources of Jinan city are very plentiful and the suburban tourism has developed successfully in recent years. But there are many problems in the developing process of suburban tourism, for example, the inadequate exploration of tourism resources, the imbalance of tourism development, the pressure exerted on ecosystems by tourist activities. Using SWOT analysis method, the suburban tourism development status of Jinan city were evaluated, and some useful countermeasures were put forward.