基于旅行社线路的城市内部旅游流结构分析——以武汉市为例

ANALYSIS OF THE CITY TOURISM FLOW STRUCTURE FOR TRAVEL AGENCY ROUTS ---CASE STUDY ON WUHAN

根据武汉市旅行社旅游线路，基于社会网络理论的个体网络指标、整体网络指标、聚类子群以及核心边缘模型，研究了武汉市城市内部旅游流结构．研究显示：1）在武汉市内部旅游流分布结构中，红楼（辛亥革命博物馆）外向程度中心性最高为11．728；在内向程度中心性方面，长春观最高为22．222；而黄鹤楼的外向、内向接近中心性值最高，分别为64．286、69．231；东湖20．352为中介中心性最高值；黄鹤楼、东湖、户部巷、长春观、江汉路／粤汉码头等旅游节点的结构洞水平比较高．2）整体网络密度为2．1868，旅游流网络中心势分别为外向程度中心势7．79％、内向程度中心势18．86％，中介中心势14．80％，外向接近中心势37．92％、内向接近中心势31．08％．3）凝聚子群分析共得到8个子结构，黄鹤楼、户部巷、红楼、首义园为第1子结构并是武汉市旅游核心区，剩余为其他7个子结构及城市旅游边缘区，两者相互验证．城市内部旅游流结构的研究可以为旅游资源开发和旅游线路组织、旅游设施系统规划、旅游社会、环境和文化影响管理、旅游空间优化以及相关旅游地的联合营销策略提供科学依据．

Based on travel agency rout of Wuhan and the indexes of the social network theory：individualnetwork, whole network, cluster subgroups and core periphery model , the tourism flow structure of Wuhan is 286 and 69. 231 ,and centrality of Donghu for the highest is 20. 352. 2） The density of whole network is 2. 186 8, and network central potentials are extroversion 7.79%, the extent 18.86%, medicentral 14.80%, extroversion closeness 37.92%, the closeness 31.08 %. 3 ） Cohesive subgroup analysis received a total of 8 substructures. Huang he - lou , Hu bu - xiang , Hong lou, Shou yi - yuan are the first substructure and the core treavel area of Wuhan, and the other are the substructure and the marginal zone. The city tourism flow structure of travel agency routs has important enlightenment for the development of tourism resources and the organization of travel line, the tourism facilities system planning, the management of tourism social, environmental and cultural influences, and the tourism spatial optimization and related tourism joint marketing strategy.