大学生搜索引擎使用行为调查与评价研究

Survey and Evaluation of Search Engine Using Behaviors of College Students

随着信息时代的快速发展,搜索引擎成为人们获取信息的主要工具。大学生作为网络时代的主力军,对搜索引擎的使用有着更高的敏感度。通过问卷调查法,分析发现大学生使用搜索引擎虽然频繁,但缺乏有效的搜索技巧,同时搜索引擎自身也存在着不足之处。为此,高校应辅以专业课程培训,提高大学生的搜索技巧与信息素养;搜索引擎开发公司应以用户体验为本,针对用户需求不断改进和完善搜索功能,以期推动大学生进一步优化、科学有效地使用搜索引擎。

With the rapid development of the information age,the search engine has become a main tool for people to get information.College students as the main force of the network times,they have a higher sensitivity about search engines.Questionnaire survey shows that college students use search engines frequently,but they lack effective search techniques;and the search engine itself still exists deficiencies.Therefore,colleges and universities should be supplemented with professional training courses to improve students＇ search skills and information literacy.Search engine companies should be based on the user experience,and successively improve the search function according to user needs so as to promote the college students to use the search engine scientifically and effectively.