行为经济学在爱情中的应用

Application of Behavioral Economics in Love

人的行为是建立在理性和非理性两种假设基础之上的。而行为经济学发展了这两种假设理论,并在此基础上提出了有限理性,强调了环境和心理对人行为的影响。卢因的行为理论揭示了人内在的需求导致心理紧张,进而产生动机,在动机的驱使之下产生目标导向行为和目标行为。爱情正是人需求层次中对归属和爱的需求。不管从感性还是从理性的角度,这种需求必然产生一定的行为。然而在感性需要和理性需要驱使之下的爱情行为却产生了矛盾和冲突。运用经济学的占有策略均衡可以清楚地解释这种个人理性和团体理性的发展过程和内在本质,为此笔者又引入重复博弈来解决这种矛盾。

Human behavior is based on rational and irrational assumptions. Behavioral economics developed the two hypothesis theory. On this basis it proposes bounded rationality, and emphasizes the influence of environment and mentality on human behavior. Lewin＇s behavioral theory reveals that inherent demand leads to psychological stress and motivation, generating goal-directed behavior and target behavior under the trend of motivation. Love is the demand level of social and love needs. No matter from an emotional, or from a rational point of view, this demand will have certain behavior. However in the emotional need and the rational need love actions have yielded contradictory and conflict. Economic dominant strategy equilibrium can clearly explain the development process and essence of individual rationality and collective rationality. So we introduce the repeated game theory to solve this kind of contradiction.