国产动画的几个热点问题——《喜羊羊与灰太狼》案例带来的思考

Several Hot Issues of Domestic Animation——Reflections on “Pleasant Goat and Big Big Wolf” Case

动画的剧本是国产动画片的灵魂,没有一个优秀的剧本就没有一个优秀的动画片;动画片承载的内容较多,受到的束缚较多,是一种有限的艺术;动画片商业成功与制作技术并不存在一种必然的关系;国产动画片一味纠缠在寓教于乐无实质意义;动画片的民族性与民族化不是同一的概念,混淆两者的差异使国产动画裹足不前。《喜羊羊与灰太狼》的成功对于中国动画来说忧喜各半。

the animation script is domestic animation of the soul, not a good script is not a good animation; animation bearing more content, binding have been more limited, is a kind of art; there is not a causal relationship between the animation business success and production technology; domestic animation blindly without substance significance in entertaining; nationality and cartoons nationalization is not the same concept confusion, differences both the domestic animation come to a standstill. ＂Pleasant goat and big big wolf＂ success for Chinese animation mixed half and half.