刍议三网融合背景下电视广告的创新与发展

A Rustic Opinion about the TV Advertisement's Innovation and Development under the Background of the Integration of Three Networks

随着我国科学技术的不断进步,我国媒体由过去的传统单一媒体转向现在视听融合发展,广电、电信和互联网的联合发展,必定引起电视经营模式的改变,三网融合早已成为电视媒体的发展趋势。本文将从三网融合的定义和背景入手,分析当今三网融合背景下电视广告的创新发展,并提出如何加快广告业创新发展的一些建议。

Along with the advance of science and technology of our country, the media in our country has changed from the past single traditional media to audio-visual integration development now. The joint development of radio and television, telecommunications and the Internet must cause the change of TV business model; the integration of three nets has become the development trend of TV media. This article will analyze the TV advertisement＇ s innovation and development under the background of the integration of three networks and put forward some suggestions of how to speed up the advertising industry＇ s innovation and development.