宁波市区域品牌战略发展对策

区域品牌的要素包括区域特征、品牌内涵和视觉标识等,区域品牌代表一个地区的竞争力和整体形象。加强区域品牌的建设与发展对于促进区域经济结构调整和产业转型、提升区域经济竞争力具有巨大的作用。宁波区域品牌建设与发展具有产业优势强大、龙头企业主体作用明显等特征。但是,宁波市区域品牌建设过程中也存在诸如品牌的共同核心要素不显著、与其他先进城市相比还存在较大差距等问题。加强宁波市区域品牌建设必须从品牌培育环节、推广环节和保护环节着手。

Regional brand consists of regional features, brand connotations and visual identities representing regional competitiveness and overall image. Regional band construction is a huge impetus for promoting structural adjustment and industrial transition of regional economy and enhancing the regional competitiveness. Ningbo regional brand construction is characterized by strong industry advantages and key roles of leading enterprises. However, there are many problems such as core element inadequacy of the brand and big gaps in relation to the advanced cities. Therefore, Ningbo brand construction should begin with brand cultivation, promotion and protection.