织里中国童装城专业市场运营现状、市场定位及应对策略

The Operation State and Market Position of the China Children Garments Market in Zhili and Its Countermeasures

随着网络信息时代的到来,传统专业市场遭受到了前所未有的挑战。作为引领童装产业转型升级的童装专业市场,需要在互联网背景下完成自身转型,适应新形势下童装产业对专业市场的需求。文章以织里中国童装城专业市场为例,分析了织里童装产业的现状,童装城在运营过程中存在的问题及原因,指出了童装城专业市场的运营对策与措施。

With the arrival of the Internet and information age, the traditional professional market has been facing a hitherto unknown challenge. As a professional market which leads in transforming and upgrading children＇s markets, the China Children Garments Market needs to complete its own transfor- mation under the backgrounds of Internet so as to meet the market demands for children＇s garments in the new situation. This article analyzes the present situation of the Zhili children garment industry, the problems existing in the operation of the children garment town and the causes resulting in the prob- lems, and finally points out the strategies and measures in the operation of the professional children gar- ment market.