我国航运企业发展现代物流的战略思考

Strategic Consideration of Development of Modern Logistics for the Chinese Shipping Enterprises

世界经济一体化进程不断加快 ,一些国际航运公司实施全球承运人战略 ,纷纷抢占包括我国在内的世界物流服务市场。我国航运企业面临着如何应对日益激烈的市场竞争局面。现就我国航运企业发展物流服务的必要性 ,开展物流服务的机遇与挑战以及对策等三个方面作系统的研讨。

With the speeding up of the integration of the world economy, some international shipping enterprises are implementing the globalcarrier strategy and trying to enter the world logistical market including China. Then how should those Chinese shipping companies in difficulties meet the severe challenges both at home and abroad, and adjust their strategy so as to develop their logistics services, open up market and develop the national economy? It is the main target discussed in this paper. This paper tries to make a systematic analysis on the following three topics: * The necessity to develop the logistics services for the Chinese shipping enterprises; * The opportunities and challenges for the Chinese shipping enterprises to develop their logistics services; * The countermeasures.