调整型文胸在惠州地区的消费分析及结构探讨

Consumption Behavior Analysis of Adjustable Bra in Huizhou District and Its Structure Analysis

通过对惠州女性购买和穿着调整型内衣的心理特点及行为的分析，指出调整型文胸普遍受到惠州女性的喜爱,消费者体型依次为：乳房下垂型、胸部扁平或矫小型、胸部外扩型、大胸型。研究表明：内衣消费者主要看重的是能调整身体曲线、能配合外衣的穿着和塑身美体的功能；购买调整型文胸的人群中25～35岁青年女性占74．3％。价格多在100元左右，大多都会选择有铜圈（承托力强）、三片式立体裁剪、包容性好的3／4罩杯。最后介绍了调整型文胸的结构特征：罩杯为上、下杯或T字杯，加宽下扒位5．5cm．加高鸡心位11．5cm．加长14．5cm侧翼，与肩带所形成的角度接近于90°，肩带加宽至1．8cm，背部肩带和下围形成U字型的结构设计等。

Based on the analysis of psychological characteristics and behavior of purchasing adjustable bra of Huizhou female, the paper points out that the adjustable bra is popular with these consumers, whose body feature are as follows： breast sagging, fiat breast, chest outside and full breast type. The results show that choosing this kind of bra for underwear consumers is to adjust the body curve, match with the outerwear and achieve the body shaping and beauty effect; the 25-35 years old young women are the main consumers, which can accounting for 74.3%; the price is about 100 RMB; most of them usually choose underwire, three-piece solid cutting and 3/4 cup adjust bra. Finally, the structural features of adjustable bra are introduced, including： up, down or T-type cup, widening 5.5 cm, heightening heart-shaped 11.5 cm, lengthening flank 14.5 cm, formation of 90 degree to shoulder, widening shoulder straps 1.8 cm, formation of the U type structure between back strap and under-breast and so on.