摘要
"人格权商品化"的实质是人格符号的商业化利用,而人格权本身不能"商品化"。"人格权商品化"与"商品化权"之所以产生,不但因为自然人的某些人格要素具有符号功能,更是源于这些人格要素(人格符号)的特殊属性——可商业利用性。"人格商品化权"是一种以人格符号为客体的区别于现有的物权或知识产权体系的特殊的财产权。
The essence of "commercialization of personality rights" is the commercial use of the symbol of personality, and the personality rights itself cannot be commercialized. Commercialization of personality rights and commercialization rights were bom not only because of the symbol function that some elements of personality of natural person have, but also its special attributes -- being commercial exploited. Commercialization rights of personality is a special kind of property right which takes symbol of personality as the object and differs from the existing rights system of real rights and intellectual property rights.
出处
《法学论坛》
CSSCI
北大核心
2013年第5期107-111,共5页
Legal Forum
关键词
人格权商品化
人格商品化权
人格要素
人格符号
财产权
commercialization of personality rights
commercialization rights of personality
element of personality
symbol of per- sonality
property rights