摘要
在分析了CIMS中市场营销理论及其决策系统研究现状的基础上 ,提出了在整体市场营销理论下规划营销决策系统的构想 ,探讨了营销决策系统的设计目的、定位和指导思想 ,强调了系统化观点、主动竞争观点。
This paper reviews the current status of the study of CIMS marketing theory and marketing decision system. A scheme of designing the marketing decision system (MDS) under the guidance of total marketing theory is presented. The goal, orientation and guideline of MDS are stressed. Special emphasis is given on the systematization, active competition, decision delay solving and evaluation architecture of measuring decision effectiveness.
基金
国家 8 6 3 /CIMS主题资助项目!(86 3 -5 11-944-0 17)
关键词
CIMS
整体市场营销理论
企业
contemporary integrated manufacturing
total marketing theory
marketing decision system
