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新型城镇化背景下零售银行业务的间接渠道建设——以建行J省分行为例

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摘要 零售银行业务的"间接渠道"指商业银行通过若干中间环节把个人业务的产品和服务转移到客户手中的手段与途径。从新型城镇化背景下零售银行业务间接渠道建设的必要性入手,提出了联络员、代理终端、乡镇社区金融服务中心和银银合作平台等四种间接渠道形式,逐一分析了不同渠道模式的功能定位,进而指出了建行J省分行打造零售银行间接渠道体系的对策思路。
作者 周振
机构地区 建设银行
出处 《市场周刊》 2013年第8期93-95,共3页 Market Weekly
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