文件中色彩、字形和字体变化的显著突出作用──在不同文化背景下的调查

Color,Font,and Bold Highlightingin Text:A Cross-cultural Investigation

文章模拟决策者在制定决策过程中的基本工作，如浏览、分类．理解、记忆等，测定色彩、字形和字体对提高工作质量和效率的作用．该研究是在东、西方两种文化中进行的，将对跨文化间制作文本文件及网页设计有较大帮助．结果表明，色彩能提高浏览和分类的速度和准确度；能提高理解的速度，比字形和字体更能提高理解的准确度．两组的实验结果是相同的。但没有得出色彩在提高记忆上胜过其他３项的证据。

The purpose of the study was to determine whether the use of color,bold and font highlighting in texts blocks to improve performance in terms of speed and accuracy within a business decision-making base work,likc seanning,sorting, comprehension and retention. It was done in two cultures--an Eastern one and a Western one and will give great help in text blocks and web designing techniques between difference cultures. The result is,color improved speed and accuracy performance over bold,font or no highlighting in tasks of scanning and sorting:color also improved the speed performance of comprehension,and accuracy performance over bold and font. The major results arc the same for both populations while no evidence is provided that color highlights improved retention over hold,font or no highlighting for either group.